Orchestrated the development of a comprehensive design system for Lionsgate's Joy Ride social media campaign with the objective of generating excitement for the upcoming film while ensuring its sustained impact. Our approach involved a careful dissection of the film's key art, enabling us to thoughtfully select and integrate essential elements into the Joy Ride Social Media Playbook. This playbook functions as the foundational framework, offering a set of well-defined guidelines and thorough templates. It serves to empower Lionsgate's creative team, facilitating the seamless creation of a diverse range of content, encompassing quote cards, character cards, countdown cards, and other assets.
How We Got Here
Here is a preview of curated mood boards, look-and-feel slides, and directional guides we assembled to initiate the creation of cohesive assets.